Get a Fast, FREE Quote Today!

(754) 231-4634

Professional Dryer Vent Cleaning Services in Mulberry

Filterbuy HVAC Solutions comprehensive cleaning removes every bit of lint, even when completely compacted.

Get Your FREE Quote Today!

Google maps considers the entered address incorrect. Try again or confirm the address to send the form.

Thanks for your quote request!

A Filterbuy HVAC Solutions representative will contact you soon with your FREE quote.

call us (754) 231-4634

Guaranteed Pricing

24-Hour Customer Service

What could be wrong with my aC?

From clogged drain lines to broken blower motors, Filterbuy HVAC Solutions is here to help.

Why Dryer Vent Cleaning?

Avoid Dryer Fires

Faster Drying Times

Use Less Energy

Longer Appliance Life

The Best in Dryer Vent Cleaning

Homeowners know to clean the dryer lint trap after each load, but some lint does pass through to become trapped within the dryer’s vent. Over time, the dryer vent becomes clogged, restricting airflow, and poses a threat of fire. According to the U.S. Fire Administration, residential dryers cause an estimated $35 million in property damage each year - and clogged dryer vents are the cause of those fires.

When it comes to safety hazards, don’t hire just anyone to clean your vents - especially when your dryer vent is located in a tough to reach location.

Filterbuy Service Technicians draw from years of experience, and industrial strength tools to guarantee a thorough cleaning and a safe dryer.

Top Filterbuy HVAC Solutions Reviews

Filterbuy worksFilterbuy worksFilterbuy worksFilterbuy worksFilterbuy works

Amazing services, very professional and super polite people. They are reliable, fast, respectful and very efficient.

Juan R.
Filterbuy worksFilterbuy worksFilterbuy worksFilterbuy worksFilterbuy works

The gentleman who performed the work was completely engrossed in his job, and he was proud of his work and what he accomplished. I feel our AC and Dryer will work much better in the future, thanks to his help and the integrity of Filterbuy.

Karen J.
Filterbuy worksFilterbuy worksFilterbuy worksFilterbuy worksFilterbuy works

Truly top notch service! My technician, Angelo, was very professional and did a fantastic job with my cleaning. Everything that they promised was delivered. If you need a service Filterbuy HVAC Solutions offers, they should definitely be your first call.

David C.
Filterbuy worksFilterbuy worksFilterbuy worksFilterbuy worksFilterbuy works

We’ve been buying our filters from Filterbuy for a while now, and when we saw they were offering services, we knew we had to give them a try at one of our rental properties. Will definitely use them again in the future whenever we need additional cleanings.

Graham K.
Filterbuy worksFilterbuy worksFilterbuy worksFilterbuy worksFilterbuy works

The agent I spoke to was courteous, described the available services clearly, answered my questions, and did not try to upsell. The technician showed up on time, explained what he was doing, did a good job, and did not leave a mess.

Ahan A.
Filterbuy worksFilterbuy worksFilterbuy worksFilterbuy worksFilterbuy works

Great job by nice professionals. On time, cleaned up when they were done, and priced quite fairly. Will absolutely call them again.

James R.

Avoid Clogged Dryer Vents

Call Us for Immediate Assistance:

Google maps considers the entered address incorrect. Try again or confirm the address to send the form.

Thanks for your quote request!

A Filterbuy HVAC Solutions representative will contact you soon with your FREE quote.

call us (754) 231-4634

Your Information is Secure

100% Satisfaction Guarantee

We Protect Your Privacy

ZIP Codes Covered:


What to Expect

We are committed to doing the job right! So for each project, your Air Quality Technician will document the work being done and the visible results of the service. You’ll never have to worry that the work doesn’t meet the high standards we set for ourselves.

Who We Serve

Single & Mult-Family Homes
  • Single Level
  • Multi Level
Multi-Unit Properties
  • Condomniums
  • Apartment Buildings

More Residential Duct Services in Mulberry

Duct Cleaning

Duct cleaning removes years of dust and debris to improve indoor air quality and address allergic reactions.

Learn when you should schedule a duct cleaning.

learn more

Get A Free Quote For Your Mulberry Home!

Enter your information and we will contact you promptly.

Google maps considers the entered address incorrect. Try again or confirm the address to send the form.

Thanks for your quote request!

A Filterbuy HVAC Solutions representative will contact you soon with your FREE quote.

call us (754) 231-4634

Your Information is Secure

100% Satisfaction Guarantee

We Protect Your Privacy

Best Dryer Vent Cleaning Services Company in Mulberry FL

Table of Contents

    Introducing the Best Dryer Vent Cleaning Services Company in the Greater Mulberry Area

    Top dryer vent cleaning services company in Mulberry FL - View of a cleaner Mulberry air environment after the job is done.

    Welcome to Filterbuy Local, the best dryer vent cleaning services company proudly serving in and near the greater Mulberry, FL area. Please let us know how we can help solve your Mulberry dryer vent cleaning needs with professional, affordable, and fast residential and commercial vent cleaning services by getting a free online quote or by giving our friendly dryer vent specialists a call. We look forward to hearing from you!



    Dryer Vent Cleaning Services Mulberry FL


    Residents of Mulberry, FL have a unique problem – they only think about dryer vent cleaning when it’s too late. With lint and debris clogging up their vents every day, Mulberry residents often find themselves in dangerous situations before realizing the importance of regular maintenance. But there is an answer for these everyday struggles: professional Dryer Vent Cleaning Services in Mulberry FL.


    At first, hiring someone to do something that seems like an easy task may seem strange. However, this isn't just any job; it's one that requires precision and technical know-how to properly clean out all types of vents without causing additional damage or putting people at risk. The professionals with Dryer Vent Cleaning Services in Mulberry FL are highly trained and certified technicians who use the latest tools and techniques to make sure your dryer vents are free from dirt, debris, and other hazards.


    Having your vents cleaned regularly can help prevent fires as well as improve energy efficiency in your home or business by reducing the amount of time it takes for clothing items to dry completely after washing. Plus, you'll save money on costly repairs due to a build-up of lint which can cause serious problems if left untreated. So don't wait until it's too late – hire the services of Dryer Vent Cleaning Services in Mulberry FL today!



    What Is Dryer Vent Cleaning?


    Have you ever wondered what exactly dryer vent cleaning is? Dryer vents are ducts that run from the back of a clothes dryer to the outside of a home, and they can become clogged with lint and other debris. This accumulation can prevent airflow, resulting in overheating which creates a fire hazard. Regularly cleaning these vents is essential for preventing such disasters.


    The process of dryer vent cleaning typically includes inspecting all accessible parts of the system; removing any dust or lint buildup; vacuuming out the inside walls of the ducting; reassembling and testing the system; and providing feedback on further maintenance steps. An experienced technician will use specialized tools including vacuum systems, brushes, rods, and air compressors to safely clean your vents.


    When it comes to safety measures around your home, having regular dryer vent cleaning services is an invaluable step toward prevention. With this service at hand, homeowners benefit from increased energy efficiency due to improved airflow as well as reduced risk of house fires caused by excessive heat build-up within their appliances.



    Benefits Of Dryer Vent Cleaning Services


    The process of dryer vent cleaning is an important part of home maintenance. It involves the removal of lint and debris that has accumulated in the ducts leading to and from the appliance, as well as within its interior components. As such, it is essential for homeowners to understand the potential benefits associated with this service.


    Regularly scheduled cleanings can reduce fire risk by eliminating a major source of ignition. When lint builds up in areas not visible to the eye, it becomes combustible under certain conditions. Additionally, regular cleanings help improve energy efficiency and cost savings due to improved airflow through the vent system caused by reduced build-up. Lastly, professional dryer vent cleaning services can also extend the life expectancy of appliances since dust accumulation over time can affect their performance levels.


    Overall, investing in periodic dryer vent cleaning services offers multiple advantages for homeowners looking to maintain a safe and efficient living space. Knowing what features to look for when hiring a provider is another key factor that should be considered before signing any agreement or making payment arrangements.



    What To Look For When Hiring A Dryer Vent Cleaning Service In Mulberry FL


    When searching for an experienced dryer vent cleaning service in Mulberry FL, one may be met with a vast array of choices that can seem overwhelming. To make the process easier and help ensure a successful outcome, there are several key factors to consider when hiring a professional cleaner.


    The first step is researching available services in the area as well as customer reviews. Look for companies that have been operating for some time; established businesses are more likely to provide quality services since they’ve had ample opportunities to perfect their craft over the years. 


    Additionally, read online reviews from past customers to get insights into how reliable they were and if they were able to live up to expectations. Some points worth noting include:


    • Quality of Service - Was the job thoroughly completed? Were all areas addressed or were just surface-level tasks performed?


    • Safety Standards – Did technicians use appropriate safety gear such as masks and gloves while performing work?


    • Communication and Responsiveness – How communicative was the company throughout the entire process? Was every question answered promptly and professionally?


    • Cost – Make sure you know exactly what services are included so there won't be any surprises on your final bill. Also check if discounts or promotions are offered by different vendors.


    Another factor that should not be overlooked is whether or not insurance coverage is provided by the vendor in case of damages during servicing. Confirm this information ahead of time so you don’t end up having to pay out-of-pocket expenses later down the line due to unforeseen circumstances. After taking these aspects into consideration, make a list of potential candidates before making a decision about which company best meets your needs and budget.


    Now armed with knowledge about what features constitute a good dryer vent cleaning service provider in Mulberry FL, homeowners can confidently move forward looking for reputable contractors who will do justice to their laundry rooms without breaking their wallets!



    How Often Should Dryer Vents Be Cleaned?


    Regular dryer vent maintenance is an essential part of any home’s upkeep. Not only does it prevent lint build-up, but it also helps extend the life of your appliance and ensures a safe living environment. When considering how often to clean out a dryer vent, there are several factors that should be taken into account.


    The frequency at which you should have your dryer vents cleaned will depend on various elements such as the age of the appliance and the number of times per week it is used. Additionally, if you notice longer drying times or higher energy bills than usual, then this could indicate that your vent needs to be cleared out more often. It may also be necessary to arrange for professional cleaning services in cases where the homeowner notices unusual odors coming from their laundry room or spots signs of lint accumulation around the outside of their machine.


    In general, experts recommend having your dryer vents inspected annually and thoroughly cleaned every two years by a qualified technician. This allows for regular inspection and maintenance to ensure optimal performance from your dryer and minimize the risk associated with poor ventilation conditions caused by blocked exhaust ducts. By taking these proactive steps toward maintaining proper airflow in your home, you can maintain both safety and efficiency while prolonging the lifespan of your appliances over time.



    What Causes Dryer Vent Clogs?


    The clogging of a dryer vent is an issue that needs to be taken seriously as it can cause serious damage. Understanding the causes of this problem and how often these vents should be cleaned, is important for maintaining safety in the home. This article will focus on what causes dryer vent clogs.


    By far, the most common cause of a clogged dryer vent is lint buildup from normal use over time. Any fabric-based material being dried has the potential to leave behind some amount of lint, which then accumulates within the ductwork or exhaust hood. Other materials such as dust, pet hair, dirt, and other debris are also known sources of blockage or narrowing within the venting system.


    In addition to lint build-up, improper installation of ventilation components can lead to inefficient airflow with resulting condensation and moisture accumulation leading to mold growth. Allowing birds or rodents access to a dryer's exterior vent opening can result in nests blocking air flow through the pipe; while cracked pipes may be allowing outside elements into the system causing further obstruction.


    It is essential for homeowners to understand both what causes and preventative measures are available when it comes to keeping their dryers running smoothly without any risk of fire hazards due to clogged vents. Taking proactive steps such as regular cleaning by professionals can help ensure safety for everyone using clothes-drying appliances in their homes. In order to learn more about signs that indicate you need dryer vent cleaning services in Mulberry FL, continue reading below.



    Signs That Indicate You Need A Dryer Vent Cleaning


    Do you know the signs that indicate your dryer vent needs cleaning? As a homeowner, it is important to be aware of the potential danger associated with clogged vents. It is not only an inconvenience; it can lead to dangerous situations such as fire hazards and carbon monoxide poisoning. In this section, we will discuss:


    • The causes of dryer vent clogs


    • Signs that suggest a need for dryer vent cleaning services


    • The consequences of neglecting necessary dryer vent maintenance


    • Advantages of professional vs. DIY cleaning services


    The lint generated by clothes in the drying process accumulates inside the pipe, creating blockages that may eventually cause your dryer to overheat or stop working entirely. This accumulation also increases energy use due to longer cycles and higher power consumption. When these issues arise, they often require more than just simple cleanings – thorough professional inspection and service might be required.


    There are several indicators homeowners should watch out for when determining if their dryers have become blocked with debris. If the outside exhaust cover has been removed and large amounts of lint are visible on its interior walls, then there is likely some serious buildup happening elsewhere in the system too. Long drying times combined with extremely hot temperatures are other tell-tale signs that something isn’t right with your appliance's ventilation system. Other warning signals include burning smells coming from the machine itself or clothing after completing a cycle, as well as excess steam being produced during operation followed by condensation forming around nearby surfaces afterward.


    To ensure maximum safety - both from fire risks and health hazards caused by toxic gases - regular inspections and proper maintenance are essential. Professional cleaners possess special tools designed specifically for removing accumulated materials present within residential ducts without causing damage to any part of the system throughout the entire process. Additionally, technicians understand how all components work together, making them better suited for handling complex maintenance tasks like troubleshooting problems related to poor airflow or replacing damaged parts instead of attempting homemade solutions that could potentially make matters worse rather than better.


    When deciding whether DIY or professional services are best suited for your particular situation, consider all factors carefully before taking action.



    DIY Dryer Vent Cleaning Vs. Professional Services


    Dryer vent cleaning is an important task to keep up with. It can reduce the risk of fires, save energy and money in running costs, and help extend the life of a dryer unit. Therefore it is essential that homeowners consider their options when deciding how they will get this job done: DIY or professional services.


    DIY dryer vent cleaning involves purchasing special tools such as brushes and rods to clean out lint buildup inside the ducts. This requires knowledge about where to locate the vents, what type of brush fits which size vent, and ensuring the proper safety protocols are followed while working on the unit. Furthermore, it may be difficult to reach all areas if there are tight corners or bends within the ventilation system.


    On the other hand, hiring a professional service ensures that experienced technicians will use specialized equipment for a thorough cleaning process from start to finish. The technician has access not only to powerful vacuums but also to high-quality scrubbing devices to remove excess debris without causing any damage to pipes or walls. Additionally, these professionals are trained in safety regulations so customers can rest assured knowing their home is protected during service visits.


    These two approaches come with different benefits and drawbacks – depending on one’s level of expertise, budget constraints, convenience needs, and willingness to take risks – making them both viable options for meeting dryer vent cleaning requirements in Mulberry FL.



    Cost Of Dryer Vent Cleaning In Mulberry FL


    The cost of dryer vent cleaning services in Mulberry, FL can vary significantly. According to a survey conducted by the National Fire Prevention Association (NFPA), the average cost of professional dryer vent cleaning ranges from $90-$150 per hour depending on the complexity of the job and equipment required.


    When considering whether or not to hire a professional for this task, it is important to consider additional costs associated with doing the work yourself including time spent finding appropriate tools and materials as well as knowledge about how best to complete the job safely. Additionally, DIY projects often require multiple trips to hardware stores which add hidden costs that may outweigh those associated with hiring a qualified technician.


    Due diligence should be taken when researching companies offering these services; pricing isn't always an indicator of quality workmanship so homeowners should look at customer reviews and other information before making their decision. Taking these steps will ensure satisfaction regardless of whichever option is chosen in order to prevent potential hazards associated with poorly maintained dryer vents.



    Potential Hazards Of Poorly Maintained Dryer Vents


    The potential hazards of poorly maintained dryer vents are numerous and should not be underestimated. Dryers that are clogged or blocked can cause a fire hazard, as lint buildup restricts the airflow, increases heat levels, and leads to an increased risk of combustion. In addition to this, toxic fumes may also accumulate in enclosed spaces due to inadequate ventilation. This poses health risks for those living in the home, including respiratory issues such as coughing and difficulty breathing. Furthermore, mold growth can develop around the vent if moisture is unable to escape properly due to blockages.


    In order to prevent these problems from occurring, it is important to maintain your dryer vents regularly by cleaning them out at least once a year. Cleaning should include removing all lint build-up inside the machine itself and behind any hoses or pipes connected to the unit. Additionally, checking connections frequently for signs of loosening or damage is recommended; this will help ensure optimal airflow through the system which reduces the risk of overheating and improves efficiency overall.


    Regular maintenance helps reduce energy costs as well as associated safety risks related to clogs or blockages in your dryer venting system. Taking proactive steps towards proper upkeep now can save time, money and possibly even lives down the line; however, it is best practice to consult with a professional before attempting any repairs yourself.



    Tips For Preventing Dryer Vent Clogs


    Maintaining a clear and unobstructed dryer vent is essential for the safety of your home. Clogs in the dryer vents can lead to serious hazards such as fire, dangerous buildup of carbon monoxide gas, and inefficient drying times for clothing and other fabrics. To prevent these potentially hazardous clogs from occurring, it is important to understand some key tips that help maintain optimal airflow through the vent system.


    First, use metal foil or plastic ducts specified by manufacturers when installing a new dryer vent system. Also, be sure to thoroughly check for any gaps around the connections between each piece of ductwork; this will ensure that air is not escaping from any weak spots in the ventilation pathway. 


    Second, clean out lint traps after every load of laundry; doing so prevents the build-up of debris within the lint trap itself which could eventually cause blockages further down in the vent line.


    Third, inspect all external exhaust hoods at least once a year; if the flapper door does not open easily then there may be clogging inside preventing proper airflow. Finally, hire professional services regularly to perform more detailed cleaning operations using specialized equipment like augers and brushes; this will help keep even hard-to-reach areas free from dirt and dust accumulation.


    In order to avoid potential hazards associated with poorly maintained dryer vents, consider following these five tips:


    • Use metal foil or plastic ducts specified by manufacturers during installation


    • Clean out lint traps after every load of laundry


    • Inspect all external exhaust hoods yearly


    • Check for gaps between pieces of ductwork


    • Hire professional services for deep cleaning jobs


    By taking proactive steps like these towards maintaining a safe and efficient dryer venting system, you can rest assured knowing your family’s safety is secure while efficiently managing energy costs too.



    Frequently Asked Questions


    Are Dryer Vent Cleaning Services Guaranteed?


    The age-old question 'Are dryer vent cleaning services guaranteed?' is an inquiry that has gone unanswered for centuries. As technology continues to evolve, so too does the answer to this conundrum. To properly address this issue, one must take into account a variety of factors such as cost and convenience.


    When it comes to warranties and protection plans associated with professional dryer vent cleaning services in Mulberry, FL, there are certain considerations to bear in mind before making any decisions. While some providers may offer limited guarantees or specific service coverage options, others may not provide them at all. It is important to do your research and make sure you understand what type of warranty or service plan you are getting when engaging these types of specialized services.


    Ultimately, customers have the ability to select dryer vent cleaning services based on their own needs and budget constraints. Although they cannot guarantee results due to the nature of the work involved, these professionals can still offer quality services that meet customer expectations while simultaneously protecting their investments through comprehensive warranties and service plans. With careful consideration given to each variable involved with selecting reliable dryer vent cleaners in Mulberry, FL, customers should feel confident about ensuring their home’s safety from potential hazards posed by poor air flow circulation systems caused by lint buildup over time.



    Are Dryer Vent Cleaning Services Safe?


    Cleaning services can provide an invaluable resource for those looking to ensure their vents are kept safe and clear of obstructions that might lead to fires or other hazardous events. Such companies specialize in this type of work and possess the necessary tools and knowledge needed to complete the job correctly. They will inspect the entire length of the venting system and look for any signs of wear and tear or blockages before providing a detailed report on what needs to be done. Furthermore, they can also make recommendations on how best to maintain your dryer vent going forward.


    In Mulberry, FL specifically, there are several highly rated providers who offer quality service at competitive rates; however, it is important to research each company thoroughly before committing to them as some may not guarantee results or even have proper insurance coverage should something go wrong during the process. Ultimately though, by selecting a reputable provider you can rest assured knowing that your home’s airflow systems remain protected from potential hazards associated with improper upkeep.



    What Tools And Materials Are Used For Dryer Vent Cleaning?


    Have you ever wondered what tools and materials are used for dryer vent cleaning? This is an important question to ask, as it helps ensure the task of cleaning a dryer vent is done safely. In order to get a better understanding of this process, it is necessary to look at the components and methods employed in professional dryer vent cleaning services.


    The first step of any dryer vent cleaning service is to inspect the ductwork with specialized video equipment. The camera allows technicians to identify hard-to-reach areas that may need further attention such as holes or gaps within the ducts. After locating these problem spots, technicians will use brushes and vacuums to remove debris from the inside walls of the ductwork. An industrial-strength vacuum cleaner can help extract lint build-up, pet hair, and other dirt particles which have built up over time.


    In addition, technicians may also utilize specific chemicals designed specifically for dryer vents. These chemicals are applied through a fogging technique which breaks down lint deposits while eliminating odors caused by mold or mildew growth within the system. Once all areas of concern have been addressed, air quality testers can be utilized to measure airflow before and after the job has been completed - ensuring that proper standards of safety have been met during the entire procedure.


    Overall, when choosing a dryer vent cleaning service it is important to understand exactly what kinds of tools and materials are being used in order for customers to receive optimal results without compromising their safety. By asking questions about these procedures ahead of time, customers can rest assured knowing they are making an informed decision regarding their own home's maintenance needs.



    Can Dryer Vent Cleaning Services Be Performed During Winter Months?


    Like the flutter of a butterfly's wings, the winter months can bring about changes. In this case, it is whether dryer vent cleaning services can be performed in these colder temperatures. To answer this question, we must first understand what exactly dryer vent cleaning involves and any potential risks associated with such activities during winter.


    Dryer vent cleaning typically includes using specialized tools to remove lint buildup from within a clothes dryer’s exhaust system or interior walls. Specialized brushes are used to scrape away debris that accumulates around bends or joints on the ventilation pipes. A vacuum cleaner may also be utilized for vacuuming out any remaining dust and dirt particles after brushing away major built-up areas. Although performing such tasks in the cold presents its own set of challenges, there have been instances where successful outcomes have occurred when done correctly.


    For instance, if the temperature outside is above freezing while being below 40 degrees Fahrenheit, then follow safety protocols like wearing protective gear and avoiding contact between bare skin and metal surfaces due to higher chances of shock hazards caused by static electricity discharge. Additionally, wear gloves as they provide insulation against electric shocks and ensure adequate lighting conditions so that no corners are left untouched in your search for lint accumulation sites. With proper preparation and precautionary measures taken prior to beginning work, dryer vent cleaning services can safely be completed even during winter months.



    Is Dryer Vent Cleaning Covered By Homeowner's Insurance?


    A recent survey conducted by the National Fire Protection Association (NFPA) revealed that approximately 24,000 house fires per year in the United States were attributed to dryer vents. This alarming statistic serves to underscore the necessity of regular cleaning and maintenance for such appliances. The question then arises as to whether or not homeowners are covered under their insurance policies when it comes to dryer vent cleaning services.


    The answer is: it depends. Homeowners should be aware of what type of policy they have before attempting a DIY job or hiring a professional service provider. Some policies may provide coverage for repairs and replacements if there has been an incident due to faulty installation or negligence on behalf of the homeowner. Other policies might cover damage caused by natural disasters, but not necessarily routine maintenance and cleaning costs associated with dryer vents.


    In terms of preventive measures, some providers offer discounts for customers who take advantage of regular inspections and cleanings from certified professionals. It is important to remember that these services can run anywhere from $75-150 depending on the location and complexity of the job; however, this expense could save thousands in repair work down the line if done correctly. Furthermore, certain states may require landlords to adhere to specific standards regarding appliance upkeep, so renters should check local laws beforehand as well. In sum, performing due diligence prior to undertaking any projects related to dryer vent cleaning will help ensure safety while also potentially providing financial relief later on.





    The importance of dryer vent cleaning services cannot be overstated, especially in Mulberry, Florida. Many homeowners do not realize the potential dangers associated with a clogged dryer vent and may wonder if such services are necessary or even safe. Dryer vent cleaning services use specialized tools and materials to clear away lint buildup from inside the ducts, improving air circulation and reducing fire hazards. Though these services can usually be performed year-round, winter months may require more attention due to increased indoor air moisture caused by running heaters. Homeowners should also check their homeowner's insurance policy to see if they are covered for any damages related to a blocked dryer vent.


    It is important that all homeowners take steps to ensure their safety by scheduling regular dryer vent cleanings as part of their home maintenance routine. With proper care and regular inspections, one can greatly reduce the risk of fires or other damage resulting from a clogged dryer vent. But how often should you have your vents checked? The answer will depend on usage habits; however, it is recommended that most households have them inspected at least once per year. Ultimately, taking proactive measures now could save time, money, and possibly lives in the long run – but why wait until it’s too late?